10.2021.167.174

The Role of Stakeholders to Help SMEs Which Is Affected by Covid 19 Through Penta Helix Synergy in Banyuwangi District

Author(s):

Herdiana Dyah Susanti, Dian Arief Pradana

Affiliation(s):

Faculty of Engineering, University of 17 Agustus 1945 Banyuwangi, Faculty of Teacher Training and Education, University of 17 Agustus 1945 Banyuwangi.

Corresponding Author Email: herdianadidin@untag-banyuwangi.ac.id

This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

The development of tourism and SMEs is constrained by the outbreak of pneumonia which is a new coronavirus. Starting in March 2020 tourism in the Banyuwangi Regency is closed, shopping centers are restricted in operating hours. With the closure of tourism has an impact on the number of tourists visiting Banyuwangi which has dropped significantly and has an impact on SMEs in Banyuwangi Regency. MSME products produced in Banyuwangi Regency are widely marketed at the center of souvenirs, tourist attractions, and exhibitions held at each festival event. The exhibition which is usually held to attract tourists can no longer be held, so that SMEs cannot sell their products anymore. The number of tourists has dropped significantly, and there are no buyers for souvenir shops, so many SMEs have stopped producing because many products are not sold. To help SMEs to cope with the COVID-19 pandemic, synergy or good cooperation from various elements is needed to achieve the goal using the helix approach. This research uses a qualitative research method, a descriptive approach with primary and secondary data sources. Data collection techniques are observation, interviews, and other documentation with a triangulation strategy for data validity. In order for SMEs to survive in the face of the COVID-19 pandemic, synergy between the University, business, government, media and community (Penta helix) is needed by collaboration between stakeholders including Attribute, Communication behaviour, and Conflict resolution techniques.