THE BUS TRANSPORTATION ISSUE AND PEOPLE SATISFACTION WITH PUBLIC TRANSPORT IN HO CHI MINH CITY
Xuan Phuong Nguyen
Ho Chi Minh city University of Transport, Ho Chi Minh city, Vietnam
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Passenger satisfaction was considered as one of the most significant and primary factors in any service and industry field because of the direct relationship with passenger’s retention. According to recent study and estimates, the market share of urban public transport for buses was 41.3%, taxis were 30.6%, and contract car like Grab, Uber was 28.1%. This study work concentrates on the in-Ho Chi Minh city – people satisfaction with the public transportation system. A survey was set-up to explore the satisfaction for bus passengers. The results show that, most people living in Ho Chi Minh city satisfy with the Service and Price factor but not satisfy with the Contact factor. The paper results will help planners and decision makers to utilize this study findings aiming at not only focusing on the important attributes but also finding the disadvantages in urban transportation to improving the service quality. Besides, maintaining existing passengers and attracting new passengers, people satisfaction is the important rules to evaluate the success in public transport. Moreover, the study results will orientate to develop the city more sustainable through reduce in private cars.